brand details logo

Authentic | Original | Sincere

arrow bottom

An Amazing Crux Of Bright Flavours, Sunlight, And The Southwest Desert.

Their flavors come from a sun swept fusion of the Southwest, the open air markets of Mexico, and their own kitchens. They look backwards into the culinary traditions of the border regions and forward to global new flavors and ideas.


Their story is pretty interesting (I love all stories like this too). Literally, they started their business on the street corner (no, not that kind of business!). Starting out selling chile ristras and chile wreaths to make date money. They were given a great idea to bring this concept of chile garland wreaths to Dallas, and take them to Neiman Marcus. Well, they did and hell, they bought them for the Xmas catalog. Then on to the Horchow Collection…where one of the wreaths landed on the cover of the holiday food catalog (thank you Margaret Ann Cullum). And, they were in business.

Well, that was all well and good for 3 months out of the year……so, what do you do with the other 9 months….hmmmm…SALSA! Their dear mother, Norma Kerr, makes what can only be described as the best damn chili ever. They commercialized her recipe and took that to market. Welcome to the food business!

In the 1980s, the gourmet food thing was beginning to happen. Regional foods were just starting to spark around the country. they had this amazing-fantastic-brilliant idea to bottle up our everyday table salsa. They did not know words like “boutique or artisan” then, but that’s what it was. A true American classic: El Paso Chile Company’s “Salsa Primera”. El Paso Chile Company is the original food business that later morphed into the number one specialty salsa brand: “Desert Pepper Trading Company”.


Crafted using Hatch Valley Peppers. Here are some of the flavours you will find at Curve. 


Pasta Sauce

Creamy Parmesan Romano


Tequila Salsa


Pineapple Salsa


Habanero Salsa


Roasted Tomato Chipotle Corn Salsa


Peach Mango Salsa


2 Olive Roasted Garlic Salsa


Corn Black Bean Red Pepper Salsa