Jodi

Beck

Jodi is an incredible asset to the Curve business, having been a part of the company since the merger in January 2020 and joining the Grocery Wholesale Business in 2007. Since then, she has built an extensive list of experience within the Wholesale Food Distribution channel that encompasses Order Desk and Inside Sales, Logistics, Finance, Regulatory Compliance and Facility Management. Jodi is dedicated to providing Value Add solutions through strategic Partnerships with her keen understanding of the Food Group.

Jodi is passionate about finding new and exciting food trends, as well as meeting new developing brands and helping bring them into the retail grocery world. One of her proudest moments is when friends and family have found one of our brands on the shelf and rave about it to everyone they meet.

Jodi is always looking for new ways to help grow Curve's ESG objectives, as well as her own knowledge within the Food Group. She finds learning to be immensely rewarding and loves that no two days are ever the same. She's excited to keep pushing Curve forward and help build a successful future for the company.

Laverne

Kleine

Laverne has been a retail professional for over 25 years and brings invaluable expertise to the table. She has worked in various aspects of the retail atmosphere, including marketing, finance, compliance and procurement.

Laverne is dedicated to ensuring that her customers have access to the right product at the right time. To this end, she works closely with vendors and team members alike in order to meet any customer need. In addition to this, Laverne also plans procurement and product forecasting to keep fill rates and order times in aligned to keep warehouse inventory levels moving at a steady pace.

One of Laverne's proudest projects was working on the Alberta Box - an initiative that featured local vendors and saw great success within its market. Laverne played an integral role in helping new entrepreneurs get their businesses off the ground and was passionate about giving back to her local community in this way.

LinLin

Jiang

LinLin is a professional with 17 years of experience in the sourcing and supply chain management industry. She has worked for some of the world's largest retailers, as well as Asia's largest sourcing and trading corporations, giving her extensive knowledge in the area.
Throughout her career, LinLin has had a focus on driving global sourcing projects to enhance value for her customers.

She has also been responsible for developing product portfolios with a focus on differentiation, helping the business to grow with its customers. Most recently, she has been working on developing a sustainability portfolilo, her ambition is to bring eco-friendly products with added value to her partners.

LinLin is passionate about building strong partnerships and driving sustainability in line with our ESG goals throughout our value chain. She is committed to finding innovative solutions to help improve the lives of her partners and our environment.

Nathalie

Loyer

Nathalie is an organized and effective professional with a knack for leveraging partnerships and value-add initiatives to drive business success. She additionally serves as the main contact for some of our key accounts Canada wide. Nathalie is incredibly successful in this role as she moved from Quebec and has the bilingual knowledge that allows us to bring brands to market with greater speed and accuracy.

Nathalie is responsible for creating high velocity sales programs for the General Merchandise category and presenting directly to customers. This has been instrumental in helping Curve secure multiple long term partnerships and deals.

Her versatility and ability to produce results have made her an integral part of the team. With Nathalie’s help and guidance, Curve continues to reach new heights in terms of profitability and growth.

Philippe

Jeanneau

Philippe is the President of Curve and brings extensive expertise and experience in strategic vision definition, coordination of technical teams, workflow planning, motivation, technology evaluation and supplier partnerships.
He is continuously increasing our category coverage, partnerships, and guiding the creation of a more sustainable value chain.

His knowledge regarding budgeting and cost control, and risk management is extensive. Philippe also has strong skills in communications, trade relations (international markets) and project management which have helped Curve develop partnerships with industry leaders worldwide.

Philippe's knowledge of the industry and understanding of customer needs has enabled Curve to create innovative products while ensuring product integrity. His experience in requirement analysis, proposal and design of custom program solutions, implementation of quality assurance programs and continuous improvement processes have been instrumental for our customers.

Philippe's passion for perfection and his commitment to providing reliable solutions that increase productivity, reduce costs and enhance the competitive advantage of our partners drive him each day.

Reghan

Walsh

Reghan is an experienced qualified data professional who has been working in the field for over three years. She holds a Master's of Management degree from the University of Calgary as well as certification in Data Analytics from SAIT. Reghan is a highly skilled data analyst and understands all facets of the data pipeline, from generating primary data through market surveys, to ETL processes, data analysis and visualization.

Reghan is for her ability to take complex data and present it in a clear, actionable format that can be easily understood and applied by various partners. Currently she is working on creating a food vendor sales report template to make the process smoother for business operations. With her experience and knowledge, she strives to add value in everything she does and form strong partnerships with her peers.

Rob

Mirkovic

Rob is an experienced executive with more than 20 years of industry experience in national accounts sales. He has a proven record of successful leadership and the ability to build strong relationships both with new partners and clients, as well as maintaining existing ones. Rob places a strong emphasis on providing value-add solutions for his customers, and takes pride in creating healthy and mutually beneficial partnerships.

Rob has extensive experience in negotiating, program planning, and custom sales material design. He is a highly-skilled project manager and excels at driving team initiatives forward with enthusiasm and passion. Rob is the go-to person for all national relationships related matters, as his keen understanding of the industry makes him a valuable asset in any team.

Shayne

Mackinnon

Shayne is a detail oriented operations lead and manager at Curve, working to keep Curve on the path to operational excellence. For the last nine years, Shayne has been working in various positions of increasing responsibility, starting out in the warehouse before transitioning to operations and now procurement.

Shayne has a deep knowledge of the entire supply chain system and works hard to ensure that Curve’s fill rates are kept high and that shipments arrive on-time. Shayne is proud of the milestone achieved with the Elitemerger, and is currently working on streamlining Curve's supply chain as we continue to grow. Additionally, Shayne values long-standing partnerships with vendors and customers alike in order to add value to every business relationship.

Shayne's knowledge and passion for operations are what makes him a valuable asset to Curve and its partners. He leads with a strategic vision focused on continual improvement that helps ensure the business remains competitive in the ever-changing industry. Shayne's commitment to excellence has been instrumental in elevating Curve to new heights, making it one of the most trusted and respected brands in the industry.

Winnie

Louie

Winnie is a well-respected professional with over 20 years of experience in accounting, customer service, and relationship management. She has developed deep relationships with our financial partners that have ultimately led to Curves flexibility and responsiveness to market trends.
Winnie's attention to detail, commitment to standardization of processes, and passion for doing things right have made her an invaluable asset to Curve.

Her favorite accomplishment was streamlining Curve's weekly payment processing program, which has enabled us to provide a more efficient service to our partners.