Pet Tech: It's Here and Believe It Or Not, It's The Best
Get ready to drink in a bunch of insights, data and trend spotting! This is Top Trends – an offering from the Curve Intelligence Portfolio dedicated to bringing you insights from the frontline of retail trends and this month we’re taking a look at beverages.
February 28, 2019
This year, at CES, we explored the latest in pet-tech for our faithful fidos and felines! Check-out the latest ways to pamper your pet.
65%
Of Canadians Have A Dog Or Cat
People Love Their Animal Friends
For as long as people have existed, we’ve had pets by our side. Dogs have been faithful assistants and cats have been long-serving companions (on their terms, of course – but don’t get us started. We’re dog people). What’s new, though, is pet-tech. And really, it shouldn’t come as a surprise. We’ve been walking our pets, cleaning up after them and caring for them in the same way for literally hundreds of years. It’s about time someone innovated in the space.
This year at CES, we saw a handful of companies doing just that. In fact, pet-tech is one of the main trends we identified as an important area to keep an eye on. After all, over 65% of Canadians own a dog or cat. Talk about a massive target market. We don’t have the stat on hand, but we suspect a troubling amount of those same Canadians also have a separate Instagram account for their pet too. The coolness of that aside, it’s proof of just how connected we are to our pets, and just how far we’ll go to pamper them.
Spoil Your Dog and Pamper Your Cat
For as long as people have existed, we’ve had pets by our side. Dogs have been faithful assistants and cats have been long-serving companions (on their terms, of course – but don’t get us started. We’re dog people). What’s new, though, is pet-tech. And really, it shouldn’t come as a surprise. We’ve been walking our pets, cleaning up after them and caring for them in the same way for literally hundreds of years. It’s about time someone innovated in the space.
This year at CES, we saw a handful of companies doing just that. In fact, pet-tech is one of the main trends we identified as an important area to keep an eye on. After all, over 65% of Canadians own a dog or cat. Talk about a massive target market. We don’t have the stat on hand, but we suspect a troubling amount of those same Canadians also have a separate Instagram account for their pet too. The coolness of that aside, it’s proof of just how connected we are to our pets, and just how far we’ll go to pamper them.
Pet-Tech may seem frivolous, but that’s a criticism often leveled at new technology until it becomes common place and so second nature that it feels indispensable. With the prevalence of pet ownership and the obvious lengths people are willing to go to for their fluffy friends, we’re willing to bet this is a trend that’s only going to gain momentum.
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