Like every good Canadian, we’ve got winter in our blood. It’s all mixed in there with double doubles and hockey. But truthfully, this year we’re pretty excited for summer. For the warm weather, questionable Bermuda short choices and most importantly, an exciting selection of novelty items with great margins that will grab the attention of your customers.
It’s not summer without a major blockbuster movie – and this year is no different because Marvel and Disney have a whole bunch of exciting stuff planned. Believe it or not, we’ve even got the top-secret release list! We can’t share much, but let’s just say it’s going to be a good. With that in mind, we’ve been able to stay ahead of what’s going to trend in impulse buy products this summer. We’ve got the hottest licensed products for upcoming movies and Disney classics alike, and with that top-secret list (ok, we’re bragging a bit now – but can you blame us?!), we’re going to have their availability and arrivals perfectly timed with the movie releases.
If Canadians aren’t in the theatre watching a summer blockbuster, they’re outside enjoying the sun – and we’ve got the products that will take their summer from good to unforgettable. This summer’s top novelties combine a bit of nostalgia with a modern twist. Remember jump rope and hula hoppers? Of course you do. Literally every kid played with them growing up (although, we weren’t very good at jump rope, and never figured out that double Dutch trick). This year the two classic toys have been updated with the addition of LEDs – making simply jumping rope a pretty amazing thing to watch. Or, if we’re being honest, an amazing thing to post on Instagram. It’s going to be the summer of the #SkippingSelfie – we’re calling it right now.
It’s almost impossible to predict what the song of the summer is going to be. It almost always sneaks up on you and then you realize in August you know all the words to a certain song you’ve heard literally everywhere, and then there it is: a summer trend you didn’t even notice. But when it comes to retail, it’s a different game entirely. We’re obsessed with tracking the data, predicting the trends and staying one step in front of them. Marvel and Disney-branded novelty items and the LED skip rope and hula hoppers are a great place to start, and over the next few months we’ll be paying careful attention to the trends – and the forecast, because honestly, we’ve got a couple amazing pairs of Bermuda shorts that we’re just dying to wear.