“And the Oscar goes to…” Just imagine it. You’re up there, wearing a tux (someone else tied your bow tie, obviously), and about to win an award for the first film shot on a smart phone or action camera. Sounds crazy – but not that crazy, right?
The truth is, the camera technology is there. The selfies we all take (some of us more than others, admittedly) are already better quality than the photos and film from just a few decades ago. But when you look at the video we’re shooting on these cameras, there’s something missing. It’s a bit jerky. Not so smooth.
And that’s where the gimbal comes in. Gimbals – or steady cams as they were once known – were a film industry innovation designed to help cinematographers capture moving shots without having to lay a whole bunch of track down. They use gyroscopes, motors and weights to keep the camera steady as the operator moves around, resulting in smooth camera movements for the viewer. They’re kind of like selfie sticks for video – the camera operator (even if you’ve just got a smart phone you get to be a camera operator!) holds onto the base of the gimbal and with their phone attached to the top, the gimbal controls the movement of the phone. Ultimately, they make it possible to get different angles and camera moves that you couldn’t get otherwise.
But gimbals are not just for professional cinematographers anymore. Professional style gimbals can cost tens of thousands of dollars, but like so much in the camera marketplace, pro-level tech has finally filtered its way down with mass market prices. With everyone trying to become a YouTube star, get the perfect selfie or just a few more Instagram likes, it couldn’t have happened at a better time.
The overall smartphone-style gimbal category brought in a total of around $2M over the last 12 months. And while that’s not yet a huge market, it is already double what it was the year before that. Double is the kind of growth you have to stop and pay attention to.
Which is why we’re thrilled to be offering the Kaiser Baas XS3 Gimbal starting in October. Like all Kaiser Baas products, it’s incredibly well designed, technologically advanced, and most excitingly, well priced. The XS3 has a MSRP of $139.99, which provides an incredible amount of value at an extremely competitive price. On top of that, the XS3 has 12-hours of battery life and charges in just 2.5 hours.
While the XS3 comes with a special adapter for Kaiser Baas action cameras, we think the magic truly happens when you connect your smart phone to it via Bluetooth. With your smartphone connected, you unlock a wealth of features that truly set this gimbal apart: face and object tracking, panorama modes and enhanced motion control that can take your videos to the next level.
Gimbal geeks like us (and let’s be honest, probably you too, soon!), will be excited by the XS3’s 3-axis stabilization, 6 axis gyro, 325° tilt angle, built in power bank and its remarkable light weight of 460 gms. The Kaiser Baas gimbal also features a unique track mode – which lets you set a repeatable path, so you can always get the perfect shot.
The YouTube age is upon us, and we couldn’t be more excited. One day you just might be able to say the next Spielberg got their start in your store.