Yoo

With Yoo’s fitness tracking wearable tech, fitness can be fun and games. Yoo has created a suite of affordable, Under Armour-integrated fitness trackers that all tie into a gamified experience within the Yoo app, designed to keep users coming back for one more set. While the fitness tracking segment is largely occupied by expensive options, Yoo’s products offer a welcome alternative that’s both rewarding, well-executed and accessible.